One of the most challenging and delicate conversations in any startup is deciding how to divide equity among co-founders. Founders bring different skills, commitments, and resources to the table — but quantifying these contributions fairly can feel impossible. Without a clear, transparent process, equity splits can lead to misunderstandings, rese

Equity is the foundation of every startup’s internal structure. It determines ownership, decision-making power, and financial rewards. Yet, deciding how to divide equity among co-founders is often one of the hardest and most emotionally charged conversations for any founding team. The truth is, most startups don’t fail because of bad ideas—th

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